Brothers, Leaders, Adventurers
FRESHLINE EXPLORES THE MOST REMOTE DESTINATIONS ON EARTH
We’re currently recruiting new members into the club for 2025 and 2026 expedition teams.
WHO WE'RE LOOKING FOR
You've built a business that's optimized, earning good money, and you're looking for the next phase of optimization for yourself
You always put the needs of your teams - family, work, sports - above your ego, even when it feels like a kick in the dick
You're ok with sleeping in the dirt for days on end, enduring the extreme heat and cold of a remote country, and drink fermented horse milk for dinner
You get excited about TRUE exploring - getting stuck in a remote jungle and living with village tribe while you wait for the weather to change in your favour
You're ready to show up and help in the extreme desert heat to fix a bike that broke...again
You put a lot of effort into how you're showing up as a partner, a father, and a leader...and you're looking for a group of men who will support you in those areas
You set tough goals for yourself because you enjoy the thrill of a challenge and the excitement of constantly learning new things
Even when you're wrong, kicked down, beaten up, and pissed off, you're humble enough to take feedback and work with your team
Does this sound like you?
WHO IS FRESHLINE?
BROTHERS
We’re a community of guys from around the world that are here to support each other in life and leadership. We also just happen to have a shared interest in exploring the world on motorcycles. We have a stringent vetting process to ensure only the right men make it into the club.
ADVENTURERS
We are the only moto club in the world that regularly rides to the far reaches of the globe to both explore and deliver supplies to remote villages. In addition to our expeditions we get together locally in our home countries to find new places to ride.
LEADERS
But really, the mission of this club is to create a healthy brotherhood that challenges you both abroad and at home. Beyond the expeditions, we meet on bi-weekly calls to elevate how we show up as a husbands, fathers, and leaders. If you're just looking for an opportunity ride fast and party hard, we're not for you.
THE QUESTION IS...
IS THAT YOU?
WHAT DOES FRESHLINE MEAN TO US?
FILL OUT THIS FORM AND WE'LL SEND YOU ACCESS TO A DETAILED INFO VIDEO
FRESHLINE EXPLORES THE MOST REMOTE DESTINATIONS ON EARTH
We’re currently recruiting new members for 2024 and 2025 expedition teams.
WHO WE'RE LOOKING FOR
You've built a business that's optimized, earning good money, and you're looking for the next phase of optimization for yourself
You always put the needs of your teams - family, work, sports - above your ego,
even when it feels like a kick in the dick
You're ok with sleeping in the dirt for days on end, enduring the extreme heat and cold of a remote country, and drink fermented horse milk for dinner
You get excited about TRUE exploring - getting stuck in a remote jungle and living with village tribe while you wait for the weather to change in your favour
You're ready to show up and help in the extreme desert heat to fix a bike that broke...again
You put a lot of effort into how you're showing up as a partner, a father, and a leader...and you're looking for a group of men who will support you in those areas
You set tough goals for yourself because you enjoy the thrill of a challenge and the excitement of constantly learning new things
Even when you're wrong, kicked down, beaten up, and pissed off, you're humble enough to take feedback and work with your team
Does this sound like you?
WHO IS FRESHLINE?
BROTHERS
We’re a community of guys from around the world that are here to support each other in life and leadership. We also just happen to have a shared interest in exploring the world on motorcycles. We have a stringent vetting process to ensure only the right men make it into the club.
ADVENTURERS
We are the only moto club in the world that regularly rides to the far reaches of the globe to both explore and deliver supplies to remote villages. In addition to our expeditions we get together locally in our home countries to find new places to ride.
LEADERS
But really, the mission of this club is to create a healthy brotherhood that challenges you both abroad and at home. Beyond the expeditions, we meet on bi-weekly calls to elevate how we show up as a husbands, fathers, and leaders. If you're just looking for an opportunity ride fast and party hard, we're not for you.
THE QUESTION IS...
IS THAT YOU?
WHAT OUR MEMBERS ARE SAYING
FILL OUT THIS FORM AND WE'LL SEND YOU ACCESS TO A DETAILED INFO VIDEO
STILL NOT SURE?
Freshline's FAQ's
We understand that you SHOULD do your research before making a decision that will impact your life on this level. Hopefully some of these answers help.
Membership Questions
Why don't you take everyone? Isn't a brotherhood about helping the weakest link?
No, tight brotherhoods are not about just helping the weakest link.
If you look at any high-level brotherhood the spots are earned. You can't claim to operate at a high level and also take everyone.
That would be like asking the SEALs to add any applicant onto their teams, or the NFL to let any guy on the field.
A brotherhood needs to set a standard and hold it. You can encourage guys to hit the standard, but the guys you lift up on the field are the guys that have already poured their energy into being worthy of the team.
Why would I pay for something my friends and I can do for free?
If you're going on challenging rides with your friends that's great. That ride is an escape.
A membership at Freshline isn't about the rides. A membership at Freshline is about how you look at yourself in the mirror.
We focus on your progress and development as a man. Our goal is to continue to have you push the edge of what you're capable of - which goes way beyond a bike.
The moto is the medium but we give you the resources, the environment and the community support to do great things every day, not just the days you're riding.
This brotherhood will force you to shoulder responsibility in a way you didn't realize you were capable of.
We're not escaping the world on a weekend ride with buddies.
We're a lifelong community of guys that will demand more out of you. Because you've still got more to offer this world.
What will I need to budget to do this? What does this include and exclude?
There are 2 costs which you should be aware of. The cost of Expedition Bootcamp, and the cost of membership if you pass bootcamp. We'll explain both below.
COST OF THE BOOTCAMP EXPEDITION IN NAMIBIA:
The cost of a 2 week bootcamp expedition is currently $8500 (2024).
Keep in mind, the cost cover's...
EVERYTHING
Bike rentals, fuel, all meals, the first round of drinks, accommodations, any boundary crossing fees, logistics help, mechanics, expedition planning, etc.
Once you're in country, you shouldn't have to take your wallet for anything. The only thing this doesn't include will be the cost of flights and travel insurance. Plus, we offer monthly pre-payment plans, starting with a $1500 deposit at $700/month.
COST OF FRESHLINE MEMBERSHIP
Once you make it past bootcamp, you are no longer purchasing an expedition. At that point you will be offered a membership in the club, starting as a prospect.
Freshline Membership can vary from $100/mth (volunteer leaders) to $25,000 USD/yr (Vanguard members).
Our most common membership tier, which includes at least one international expedition, is $8500/yr.
This Membership includes:
Raw Adventure Travel Around The World - You’ll get to ride places and run missions no one has ever done before
Personalized Gear and Apparel - When you become a member you get ‘YOUR’ dedicated gear and apparel
$1000 off Expedition prices - As a member you get a discount not given to prospects for any additional expeditions you want to register for
Bi-Weekly Member Call - Where you get regular updates and member meetups
Access to our member portal and all of the topics, courses, info and support in there
Partners/Discounts - We’re actively in communication with a few high end brands to be able to get you more member discounts on gearInvites to
Local Rides - We’ll be selecting ‘Freshline Ambassadors’ this year to host meetups and rides around the world
A Global Network - Meet and stay with other Freshline Members around the world
Freshline’s Annual Musters - Member only invite to one of our 3 annual musters in either North America, Europe, or Australia.
Campfire Calls - We’ll be introducing weekly campfire calls with your bootcamp teams
First Option Expedition Team Picks - We give members first pick of expedition teams before prospects
A Dedicated Support Team - Freshline has a full time team supporting you around the world on your expeditions and at home
Exclusive Member ‘Earned’ Apparel - Access to Freshline's online store with an exclusive ‘members only’ gear and apparel section
Access to participate in the the Freshline Rally Teams as either support or racers
A note on expedition costs:
We run true expeditions, which means that we never go to the same place twice. The logistics involved are far more complex than what a tour company does. We spend 14 months and have a 192 point prep plan to organize every detail and plan for every contingency.
Most global expedition teams have budgets running into the 100's of thousands of dollars. Luckily, we can run cheaper because we utilize club volunteers. That being said, yeah, it still costs quite a bit of money to do what we do.
You call yourself a club...what does this mean?
What it really means is that we are a men's club first.
Before the motos, before the crazy adventures, before all the unbelievable stories.
Freshline, the name, is a play on a moto term which is finding a new line when you're getting stuck in a rutted out path. What we do is apply that concept to men's lives.
Men need a brotherhood, they need to challenge themselves, they need adventure. They need to test themselves in an environment that isn't shrouded in safety nets and caution signs. Men need role models of healthy leadership to model in their own homes and communities
....and men aren't finding it easy to fill those needs right now.
So we created an environment that supported what we were looking for.
And other men followed.
We get you for 2 weeks a year on an expedition, but you get the support of the brotherhood the other 50 weeks.
We host bi-weekly, members-only online 'campfire chats' where you'll grab a drink & discuss challenging questions, set goals, and check in.
We push each other to be more than we are on our own. We challenge each other as husbands, as fathers, as business & team leaders. We hold each other to a standard physically, mentally, emotionally...and we rise together. We never tell each other what to do, but we do challenge each other with thought provoking questions.
To find the right men we actually screen every guy that wants in. We get 60-80 applicants a week. We accept 5 of those to try out at bootcamp as prospects.
In other words, we don't open membership to guys that have big egos, small capacity for stress, or are useless when things go south.
Being a club also means that leading members, not tour guides, do all the booking, planning, and researching so you don't have to.
We pride ourselves on EXPLORING destinations together which means that no member or leader will ever do the same route twice.
Lastly we have a back end member portal where you can set goals, swap questions, share knowledge, organize rides, or find friends to stay with when they travel around the world.
What makes Freshline Moto Expedition Club unique?
We’re not a tour company; we’re a brotherhood.
Our expeditions are designed for men who crave growth, challenge, and connection through exploration.
Every ride is guided by our mission to grow through adversity and our core values: owning your actions, serving the mission, leaving places better than we found them, and persisting with purpose.
If you’re ready for more than just a ride—if you’re ready for transformation—you’re in the right place.
What does it mean to be part of a “vetted brotherhood”?
If you want to become a member you'll have to pass a series of increasingly challenging obstacles which include:
Getting your club application approved (22% pass rate)
Passing the assessment call (30% pass rate)
Finishing Expedition Bootcamp and getting an invite into the club (50% invite rate)
Making it though an expedition as a prospect and getting invited in as a member (80% pass rate)
In 2023 we took in 3975 applications and of those we graduated 31 members
Should you be nervous about applying? No, not if your ego is in check and you can ride down a dirt road.
How do these expeditions & the club help me grow as a person?
Our club is a lot more than just the expeditions— that's just the tip of the iceberg.
Both our expeditions and our team calls are designed to push you outside your comfort zone.
Whether it’s navigating challenging terrain, connecting with a brotherhood of men, or reflecting on your own journey, you’ll leave each month with new skills, fresh perspectives, and a sense of accomplishment that goes beyond the miles ridden.
Why is challenge such a big part of your mission?
Growth doesn’t happen in comfort zones.
Greatness is forged in your ability to overcome adversity.
But your ability to push through pain is enhanced tenfold when you have a team that's got your back.
By embracing the challenges of the road—whether physical, mental, or emotional—you unlock the opportunity to become a better version of yourself. You also find out who's going to be there for you no matter what.
Every obstacle is a chance to better understand your own capabilities as well as deepen the relationships around you.
How do you ensure the brotherhood stays strong on expeditions & at home?
Because we go through a lot of effort to weed out the dick heads.
Every rider that comes into Freshline goes through a 2 week intensive bootcamp expedition in Namibia, Africa.
After evaluating peer and instructor reviews, club leaders will decide who we want to extend club invites to.
After accepting an invite, a rider will join an expedition team as a prospect.
A prospect gets recommended for membership based on the reviews of both his peers and the expedition leaders during the official expedition debrief.
Through this process we focus on connection and accountability. Everyone in the club and on your expedition team is here for a reason: to explore and grow as a man.
Through shared challenges, open communication, and mutual support, we create a bond that goes far beyond the ride. When each man owns his role and commits to the group, the brotherhood thrives. Anyone that damages the group dynamic
Expedition Questions
Why would I pay for something my friends and I can do for free?
If you're going on challenging rides with your friends that's great. That ride is an escape.
A membership at Freshline isn't about the rides. A membership at Freshline is about how you look at yourself in the mirror.
We focus on your progress and development as a man. Our goal is to continue to have you push the edge of what you're capable of - which goes way beyond a bike.
The moto is the medium but we give you the resources, the environment and the community support to do great things every day, not just the days you're riding.
This brotherhood will force you to shoulder responsibility in a way you didn't realize you were capable of.
We're not escaping the world on a weekend ride with buddies.
We're a lifelong community of guys that will demand more out of you. Because you've still got more to offer this world.
What will I need to budget to do this? What does this include and exclude?
There are 2 costs which you should be aware of. The cost of Expedition Bootcamp, and the cost of membership if you pass bootcamp. We'll explain both below.
COST OF THE BOOTCAMP EXPEDITION IN NAMIBIA:
The cost of a 2 week bootcamp expedition is currently $8500 (2024).
Keep in mind, the cost cover's...
EVERYTHING
Bike rentals, fuel, all meals, the first round of drinks, accommodations, any boundary crossing fees, logistics help, mechanics, expedition planning, etc.
Once you're in country, you shouldn't have to take your wallet for anything. The only thing this doesn't include will be the cost of flights and travel insurance. Plus, we offer monthly pre-payment plans, starting with a $1500 deposit at $700/month.
COST OF FRESHLINE MEMBERSHIP
Once you make it past bootcamp, you are no longer purchasing an expedition. At that point you will be offered a membership in the club, starting as a prospect.
Freshline Membership can vary from $100/mth (volunteer leaders) to $25,000 USD/yr (Vanguard members).
Our most common membership tier, which includes at least one international expedition, is $8500/yr. This Membership includes:
Raw Adventure Travel Around The World - You’ll get to ride places and run missions no one has ever done before
Personalized Gear and Apparel - When you become a member you get ‘YOUR’ dedicated gear and apparel
$1000 off Expedition prices - As a member you get a discount not given to prospects for any additional expeditions you want to register for
Bi-Weekly Member Call - Where you get regular updates and member meetups
Access to our member portal and all of the topics, courses, info and support in there
Partners/Discounts - We’re actively in communication with a few high end brands to be able to get you more member discounts on gearInvites to
Local Rides - We’ll be selecting ‘Freshline Ambassadors’ this year to host meetups and rides around the world
A Global Network - Meet and stay with other Freshline Members around the world
Freshline’s Annual Musters - Member only invite to one of our 3 annual musters in either North America, Europe, or Australia.
Campfire Calls - We’ll be introducing weekly campfire calls with your bootcamp teams
First Option Expedition Team Picks - We give members first pick of expedition teams before prospects
A Dedicated Support Team - Freshline has a full time team supporting you around the world on your expeditions and at home
Exclusive Member ‘Earned’ Apparel - Access to Freshline's online store with an exclusive ‘members only’ gear and apparel section
Access to participate in the the Freshline Rally Teams as either support or racers
A note on expedition costs:
We run true expeditions, which means that we never go to the same place twice. The logistics involved are far more complex than what a tour company does. We spend 14 months and have a 192 point prep plan to organize every detail and plan for every contingency.
Most global expedition teams have budgets running into the 100's of thousands of dollars. Luckily, we can run cheaper because we utilize club volunteers. That being said, yeah, it still costs quite a bit of money to do what we do.
What riding experience is required?
If you’re a beginner who’s just mastered the art of keeping two wheels upright, this might not be the ride for you.
But if you can handle long days, off-road action, and a lot of unpredictability, welcome aboard!
You don't need to be pro, but you need to have some experience on dirt coming into bootcamp.
What is the group size for each expedition?
We keep it cozy, with 8-12 riders. Big enough for camaraderie, small enough to avoid feeling like a motorcycle parade through a quiet village.
What kind of gear do I need to bring?
Think “Ready for Adventure” meets “Mad Max” vibes. Helmet, jacket, gloves, boots, pants—your armor for the road. A full packing list will be sent after booking, so you won’t forget your essentials—or your sense of humor.
Do you offer customized expeditions?
Kind of. We have very tight communication with our members and every year we decide together where we want to go and which missions we want to take on.
Even after locations are selected, the expedition leaders will be working with their teams to decide the routes and mission specifics.
So you will have a lot of say in what your experience will look like.
We don't develop custom expeditions for groups who aren't members - unless it's a customized bootcamp.
What happens if the weather is bad?
Rain? Wind? A mild hurricane? We roll with the punches (and the puddles). The adventure does not stop.
Is travel insurance required?
We require every member to purchase Global Rescue, which covers travel and emergency rescue. It comes to about $70/US for an expedition.
Trust us—getting stuck on the side of a mountain without coverage is no one’s idea of fun. Get the insurance and sleep easy.
How much planning goes into each expedition?
A ton—like 192 steps worth of planning! Our Expedition Leader puts in countless hours mapping routes, booking accommodations, creating contingency plans and ensuring everything is dialed in.
In addition every member has a minimum of 2 weeks of skills training and is given a role on the expedition team.
We have an incredibly high level of prep because these are expeditions and problems WILL happen.
In fact, in Freshline we look forward to the problems. Because the problems turn a ride into an adventure...and we're ready for it.
How do your values influence the expeditions?
Our values guide everything we do.
Both on expedition and at home.
From the way we tackle challenges on the road, to how we show up at work, to the way we talk to our children. Every action is put through the filter of our shared values.
Freshline’s Purpose:
Our mission is to provide a brotherhood for men around the world to grow through challenge and exploration.
Freshline Values:
Own Your Shit - Take responsibility for your leadership, your mistakes, and your life. Reflect, course correct, and follow through on your word.
Serve The Mission - Set your ego aside and put the needs of the group objective above your own. NDH
Leave it Better - Get to know the people and places we interact with and learn how to leave them better than we found them.
Persist with Purpose - Set a goal and do whatever is required to accomplish it. Keep a beginner's mind, practice gratitude for your learning, and master your craft.
How do these expeditions & the club help me grow as a person?
Our club is a lot more than just the expeditions— that's just the tip of the iceberg.
Both our expeditions and our team calls are designed to push you outside your comfort zone.
Whether it’s navigating challenging terrain, connecting with a brotherhood of men, or reflecting on your own journey, you’ll leave each month with new skills, fresh perspectives, and a sense of accomplishment that goes beyond the miles ridden.
What does “challenge and exploration” really mean on these expeditions?
It means stepping into the unknown—both on the road and within yourself. From navigating rugged landscapes to building bonds with a brotherhood of men, every moment is a test of resilience, adaptability, and curiosity. The road challenges you, and in return, it reveals who you truly are.
How do you ensure the brotherhood stays strong on expeditions?
Because we go through a lot of effort to weed out the dick heads.
Every rider that comes into Freshline goes through a 2 week intensive bootcamp expedition in Namibia, Africa.
After evaluating peer and instructor reviews, club leaders will decide who we want to extend club invites to.
After accepting an invite, a rider will join an expedition team as a prospect.
A prospect gets recommended for membership based on the reviews of both his peers and the expedition leaders during the official expedition debrief.
Through this process we focus on connection and accountability. Everyone in the club and on your expedition team is here for a reason: to explore and grow as a man.
Through shared challenges, open communication, and mutual support, we create a bond that goes far beyond the ride. When each man owns his role and commits to the group, the brotherhood thrives. Anyone that damages the group dynamic
Bootcamp Questions
Why don't you take everyone? Isn't a brotherhood about helping the weakest link?
No, tight brotherhoods are not about just helping the weakest link.
If you look at any high-level brotherhood the spots are earned. You can't claim to operate at a high level and also take everyone.
That would be like asking the SEALs to add any applicant onto their teams, or the NFL to let any guy on the field.
A brotherhood needs to set a standard and hold it. You can encourage guys to hit the standard, but the guys you lift up on the field are the guys that have already poured their energy into being worthy of the team.
What will I need to budget to do this? What does this include and exclude?
There are 2 costs which you should be aware of. The cost of Expedition Bootcamp, and the cost of membership if you pass bootcamp. We'll explain both below.
COST OF THE BOOTCAMP EXPEDITION IN NAMIBIA:
The cost of a 2 week bootcamp expedition is currently $8500 (2024).
Keep in mind, the cost cover's...
EVERYTHING
Bike rentals, fuel, all meals, the first round of drinks, accommodations, any boundary crossing fees, logistics help, mechanics, expedition planning, etc.
Once you're in country, you shouldn't have to take your wallet for anything. The only thing this doesn't include will be the cost of flights and travel insurance. Plus, we offer monthly pre-payment plans, starting with a $1500 deposit at $700/month.
COST OF FRESHLINE MEMBERSHIP
Once you make it past bootcamp, you are no longer purchasing an expedition. At that point you will be offered a membership in the club, starting as a prospect.
Freshline Membership can vary from $100/mth (volunteer leaders) to $25,000 USD/yr (Vanguard members).
Our most common membership tier, which includes at least one international expedition, is $8500/yr. This Membership includes:
Raw Adventure Travel Around The World - You’ll get to ride places and run missions no one has ever done before
Personalized Gear and Apparel - When you become a member you get ‘YOUR’ dedicated gear and apparel
$1000 off Expedition prices - As a member you get a discount not given to prospects for any additional expeditions you want to register for
Bi-Weekly Member Call - Where you get regular updates and member meetups
Access to our member portal and all of the topics, courses, info and support in there
Partners/Discounts - We’re actively in communication with a few high end brands to be able to get you more member discounts on gearInvites to
Local Rides - We’ll be selecting ‘Freshline Ambassadors’ this year to host meetups and rides around the world
A Global Network - Meet and stay with other Freshline Members around the world
Freshline’s Annual Musters - Member only invite to one of our 3 annual musters in either North America, Europe, or Australia.
Campfire Calls - We’ll be introducing weekly campfire calls with your bootcamp teams
First Option Expedition Team Picks - We give members first pick of expedition teams before prospects
A Dedicated Support Team - Freshline has a full time team supporting you around the world on your expeditions and at home
Exclusive Member ‘Earned’ Apparel - Access to Freshline's online store with an exclusive ‘members only’ gear and apparel section
Access to participate in the the Freshline Rally Teams as either support or racers
A note on expedition costs:
We run true expeditions, which means that we never go to the same place twice. The logistics involved are far more complex than what a tour company does. We spend 14 months and have a 192 point prep plan to organize every detail and plan for every contingency.
Most global expedition teams have budgets running into the 100's of thousands of dollars. Luckily, we can run cheaper because we utilize club volunteers. That being said, yeah, it still costs quite a bit of money to do what we do.
What riding experience is required?
If you’re a beginner who’s just mastered the art of keeping two wheels upright, this might not be the ride for you.
But if you can handle long days, off-road action, and a lot of unpredictability, welcome aboard!
You don't need to be pro, but you need to have some experience on dirt coming into bootcamp.
What is the group size for each bootcamp?
We keep it cozy, with 8-12 riders. Big enough for camaraderie, small enough to allow a lot of 1-to-1 instructor time.
What kind of gear do I need to bring?
Think “Ready for Adventure” meets “Mad Max” vibes. Helmet, jacket, gloves, boots, pants—your armor for the road. A full packing list will be sent after booking, so you won’t forget your essentials—or your sense of humor.
What happens if the weather is bad?
Heat? Sandstorms? Flash Floods? We roll with the punches (and the puddles). The adventure does not stop.
Is travel insurance required?
We require every member to purchase Global Rescue, which covers travel and emergency rescue. It comes to about $70/US for bootcamp.
Trust us—getting stuck in the middle of the Namib desert (aka 'the devil's cauldron') without coverage is no one’s idea of fun. Get the insurance.
How will this bootcamp help me grow as a person?
Our club is a lot more than just the bootcamp or expeditions— that's just the tip of the iceberg.
Our bootcamps, expeditions, and team calls are designed to push you outside your comfort zone.
Whether it’s navigating challenging terrain, connecting with a brotherhood of men, or reflecting on your own journey, you’ll leave each month with new skills, fresh perspectives, and a sense of accomplishment that goes beyond the miles ridden.
When you leave bootcamp you'll have learned a lot about your ability to lead a team in highly challenging and stressful situations. You'll also have the skills and the confidence to lead your own expeditions anywhere around the globe.
Why is challenge such a big part of bootcamp?
Growth doesn’t happen in comfort zones.
Greatness is forged in your ability to overcome adversity.
But your ability to push through pain is enhanced tenfold when you have a team that's got your back.
By embracing the challenges life throws at you—whether physical, mental, or emotional—you unlock the opportunity to become a better version of yourself. You also find out who's going to be there for you no matter what.
Every obstacle is a chance to better understand your own capabilities as well as deepen the relationships around you.
Freshline's Mission & Values
Why don't you take everyone? Isn't a brotherhood about helping the weakest link?
No, tight brotherhoods are not about just helping the weakest link.
If you look at any high-level brotherhood the spots are earned. You can't claim to operate at a high level and also take everyone.
That would be like asking the SEALs to add any applicant onto their teams, or the NFL to let any guy on the field.
A brotherhood needs to set a standard and hold it. You can encourage guys to hit the standard, but the guys you lift up on the field are the guys that have already poured their energy into being worthy of the team.
You call yourself a club...what does this mean?
What it really means is that we are a men's club first.
Before the motos, before the crazy adventures, before all the unbelievable stories.
Freshline, the name, is a play on a moto term which is finding a new line when you're getting stuck in a rutted out path. What we do is apply that concept to men's lives.
Men need a brotherhood, they need to challenge themselves, they need adventure. They need to test themselves in an environment that isn't shrouded in safety nets and caution signs. Men need role models of healthy leadership to model in their own homes and communities
....and men aren't finding it easy to fill those needs right now.
So we created an environment that supported what we were looking for.
And other men followed.
We get you for 2 weeks a year on an expedition, but you get the support of the brotherhood the other 50 weeks.
We host bi-weekly, members-only online 'campfire chats' where you'll grab a drink & discuss challenging questions, set goals, and check in.
We push each other to be more than we are on our own. We challenge each other as husbands, as fathers, as business & team leaders. We hold each other to a standard physically, mentally, emotionally...and we rise together. We never tell each other what to do, but we do challenge each other with thought provoking questions.
To find the right men we actually screen every guy that wants in. We get 60-80 applicants a week. We accept 5 of those to try out at bootcamp as prospects.
In other words, we don't open membership to guys that have big egos, small capacity for stress, or are useless when things go south.
Being a club also means that leading members, not tour guides, do all the booking, planning, and researching so you don't have to.
We pride ourselves on EXPLORING destinations together which means that no member or leader will ever do the same route twice.
Lastly we have a back end member portal where you can set goals, swap questions, share knowledge, organize rides, or find friends to stay with when they travel around the world.
What makes Freshline Moto Expedition Club unique?
We’re not a tour company; we’re a brotherhood.
Our expeditions are designed for men who crave growth, challenge, and connection through exploration.
Every ride is guided by our mission to grow through adversity and our core values: owning your actions, serving the mission, leaving places better than we found them, and persisting with purpose.
If you’re ready for more than just a ride—if you’re ready for transformation—you’re in the right place.
What does it mean to be part of a “vetted brotherhood”?
If you want to become a member you'll have to pass a series of increasingly challenging obstacles which include:
Getting your club application approved (22% pass rate)
Passing the assessment call (30% pass rate)
Finishing Expedition Bootcamp and getting an invite into the club (50% invite rate)
Making it though an expedition as a prospect and getting invited in as a member (80% pass rate)
In 2023 we took in 3975 applications and of those we graduated 31 members
Should you be nervous about applying? No, not if your ego is in check and you can ride down a dirt road.
How do your values influence the expeditions?
Our values guide everything we do.
Both on expedition and at home.
From the way we tackle challenges on the road, to how we show up at work, to the way we talk to our children. Every action is put through the filter of our shared values.
Freshline’s Purpose:
Our mission is to provide a brotherhood for men around the world to grow through challenge and exploration.
Freshline Values:
Own Your Shit - Take responsibility for your leadership, your mistakes, and your life. Reflect, course correct, and follow through on your word.
Serve The Mission - Set your ego aside and put the needs of the group objective above your own. NDH
Leave it Better - Get to know the people and places we interact with and learn how to leave them better than we found them.
Persist with Purpose - Set a goal and do whatever is required to accomplish it. Keep a beginner's mind, practice gratitude for your learning, and master your craft.
What does “Own Your Shit” mean in the club?
It means taking responsibility for yourself, your decisions, and your impact on the people around you. Leadership isn’t about being perfect; it’s about showing up, reflecting, and course correcting. Over and over and over again. Whether that's on expedition or at home.
How do you “Serve the Mission” in the club?
It’s about putting the group’s success above your own ego (which is different than your needs).
If someone’s bike breaks down, the entire team pitches in. No, you might not be the guy in there with wrenches, but put up a sun shade instead getting your tan on.
We are one squad. We ride together, eat together, converse together and go through life together.
There's no room for the lone wolf within the club.
Serve the Mission also applies to how we show up in our families, businesses, and communities. We take responsibility for the outcomes of the groups we're involved in.
What does “Leave it Better” look like in the club?
It means make an effort to understand needs in your environment (and that includes yourself).
What are the needs of the villages or the environment we'll be engaging with? How can we leave them better?
What are the needs of my team members? How can I leave them better?
What are my needs? How can leave this experience better?
At home, what are the needs of my family, my employees, my neighbours?
What is “Persist with Purpose,” and why does it matter?
Life's tough.
But it's a lot more fulfilling when we're making progress. Especially when you've got a team of guys who have your back.
Persist with purpose is setting your sights on something worth pursuing and taking action to get there.
It’s about pushing past obstacles with intention. On our rides (and in life) you’ll face challenges—whether it’s rough patches, long days, or self-doubt. But persistence, combined with gratitude and a beginner’s mindset, is what transforms the experience from just another suffer fest into something life-changing.
How do these expeditions & the club help me grow as a person?
Our club is a lot more than just the expeditions— that's just the tip of the iceberg.
Both our expeditions and our team calls are designed to push you outside your comfort zone.
Whether it’s navigating challenging terrain, connecting with a brotherhood of men, or reflecting on your own journey, you’ll leave each month with new skills, fresh perspectives, and a sense of accomplishment that goes beyond the miles ridden.
Why is challenge such a big part of your mission?
Growth doesn’t happen in comfort zones.
Greatness is forged in your ability to overcome adversity.
But your ability to push through pain is enhanced tenfold when you have a team that's got your back.
By embracing the challenges of the road—whether physical, mental, or emotional—you unlock the opportunity to become a better version of yourself. You also find out who's going to be there for you no matter what.
Every obstacle is a chance to better understand your own capabilities as well as deepen the relationships around you.
What does “challenge and exploration” really mean on these expeditions?
It means stepping into the unknown—both on the road and within yourself. From navigating rugged landscapes to building bonds with a brotherhood of men, every moment is a test of resilience, adaptability, and curiosity. The road challenges you, and in return, it reveals who you truly are.
How do you ensure the brotherhood stays strong?
Because we go through a lot of effort to weed out the dick heads.
Every rider that comes into Freshline goes through a 2 week intensive bootcamp expedition in Namibia, Africa.
After evaluating peer and instructor reviews, club leaders will decide who we want to extend club invites to.
After accepting an invite, a rider will join an expedition team as a prospect.
A prospect gets recommended for membership based on the reviews of both his peers and the expedition leaders during the official expedition debrief.
Through this process we focus on connection and accountability. Everyone in the club and on your expedition team is here for a reason: to explore and grow as a man.
Through shared challenges, open communication, and mutual support, we create a bond that goes far beyond the ride. When each man owns his role and commits to the group, the brotherhood thrives. Anyone that damages the group dynamic