No, tight brotherhoods are not about just helping the weakest link.

If you look at any high-level brotherhood the spots are earned. You can't claim to operate at a high level and also take everyone.

That would be like asking the SEALs to add any applicant onto their teams, or the NFL to let any guy on the field.

A brotherhood needs to set a standard and hold it. You can encourage guys to hit the standard, but the guys you lift up on the field are the guys that have already poured their energy into being worthy of the team.

Our average member is 49, a business owner, and has a the ability to reflect, grow, and contribute to a team.

But our members range in age from 22 to 69 and come from all over the world.

We have members of all races, skin colours and religions and we maintain a healthy respect for each other which is earned through our training camps.

If you can say yes to at least 3 of the points below, you're probably in the right place:

• Men seeking a vetted brotherhood of like-minded adventurers who hold each other to a high standard because they want to be a positive role model for their kids and grandkids.

• Men who have a history of leading skilled teams in high stress environments and still accomplishing what they set out to accomplish.

• Men who carry a lot of responsibility but still value purpose, connection, and the thrill of exploration.

• Men who tend to land in leadership & training positions but have the humility to step back and be a team player when it's needed.

• Men with life experience who have 'accomplished' significant projects, but don't want to spend the rest of their lives just doing the same thing they have been and are ready to push themselves in new areas.

If you're going on challenging rides with your friends that's great. That ride is an escape.

A membership at Freshline isn't about the rides. A membership at Freshline is about how you live your life.

We focus on your progress and development as a man. Our goal is to continue to have you push the edge of what you're capable of - which goes way beyond a bike.

The moto is the medium but we give you the resources, the environment and the community support to do great things every day, not just the days you're riding.

This brotherhood will force you to shoulder responsibility in a way you didn't realize you were capable of.

We're not escaping the world on a weekend ride with buddies.

We're a lifelong community of guys that will demand more out of you. Because you've still got more to offer this world.

There are 2 costs which you should be aware of. The cost of Expedition Bootcamp, and the cost of membership if you pass bootcamp. We'll explain both below.

COST OF THE BOOTCAMP EXPEDITION IN NAMIBIA:

The cost of a 2 week bootcamp expedition is currently $8500 (2025).

Keep in mind, the cost cover's...

EVERYTHING

Bike rentals, fuel, all meals, the first round of drinks, accommodations, any boundary crossing fees, logistics help, mechanics, expedition planning, etc.

Once you're in country, you shouldn't have to take your wallet for anything. The only thing this doesn't include will be the cost of flights and travel insurance. Plus, we offer monthly pre-payment plans, starting with a $1500 deposit at $700/month.

COST OF FRESHLINE MEMBERSHIP

Once you make it past bootcamp, you are no longer purchasing an expedition. At that point you will be offered a membership in the club, starting as a prospect.

Freshline Membership starts at $5K (USD)/Year.

This Membership includes:

• Raw Adventure Travel Around The World - You’ll get to ride places and run missions no one has ever done before

• Personalized Gear and Apparel - When you become a member you get ‘YOUR’ dedicated gear and apparel

  • $1000 off Expedition prices - As a member you get a discount not given to prospects for any additional expeditions you want to register for

• Bi-Weekly Member Call - Where you get regular updates and member meetups

• Access to our member portal and all of the topics, courses, info and support in there

• Partners/Discounts - We’re actively in communication with a few high end brands to be able to get you more member discounts on gearInvites to

• Local Rides - We’ll be selecting ‘Freshline Ambassadors’ this year to host meetups and rides around the world

• A Global Network - Meet and stay with other Freshline Members around the world

• Freshline’s Annual Musters - Member only invite to one of our 3 annual musters in either North America, Europe, or Australia.

• Campfire Calls - We’ll be introducing weekly campfire calls with your bootcamp teams

• First Option Expedition Team Picks - We give members first pick of expedition teams before prospects

• A Dedicated Support Team - Freshline has a full time team supporting you around the world on your expeditions and at home

• Exclusive Member ‘Earned’ Apparel - Access to Freshline's online store with an exclusive ‘members only’ gear and apparel section

• Access to participate in the the Freshline Rally Teams as either support or racers

A note on expedition costs:

We run true expeditions, which means that we never go to the same place twice. The logistics involved are far more complex than what a tour company does. We spend 14 months and have a 192 point prep plan to organize every detail and plan for every contingency.

Most global expedition teams have budgets running into the 100's of thousands of dollars. Luckily, we can run cheaper because we utilize club volunteers. That being said, yeah, it still costs quite a bit of money to do what we do.

What it really means is that we are a men's club first.

Before the motos, before the crazy adventures, before all the unbelievable stories.

Freshline, the name, is a play on a moto term which is finding a new line when you're getting stuck in a rutted out path. What we do is apply that concept to men's lives.

Men need a brotherhood, they need to challenge themselves, they need adventure. They need to test themselves in an environment that isn't shrouded in safety nets and caution signs. Men need role models of healthy leadership to model in their own homes and communities

....and men aren't finding it easy to fill those needs right now.

So we created an environment that supported what we were looking for.

And other men followed.

We get you for 2 weeks a year on an expedition, but you get the support of the brotherhood the other 50 weeks.

We host bi-weekly, members-only online 'campfire chats' where you'll grab a drink & discuss challenging questions, set goals, and check in.

We push each other to be more than we are on our own. We challenge each other as husbands, as fathers, as business & team leaders. We hold each other to a standard physically, mentally, emotionally...and we rise together. We never tell each other what to do, but we do challenge each other with thought provoking questions.

To find the right men we actually screen every guy that wants in. We get 60-80 applicants a week. We accept 5 of those to try out at bootcamp as prospects.

In other words, we don't open membership to guys that have big egos, small capacity for stress, or are useless when things go south.

Being a club also means that leading members, not tour guides, do all the booking, planning, and researching so you don't have to.

We pride ourselves on EXPLORING destinations together which means that no member or leader will ever do the same route twice.

Lastly we have a back end member portal where you can set goals, swap questions, share knowledge, organize rides, or find friends to stay with when they travel around the world.

We’re not a tour company; we’re a brotherhood.

Our expeditions are designed for men who crave growth, challenge, and connection through exploration.

Every ride is guided by our mission to grow through adversity and our core values: owning your actions, serving the mission, leaving places better than we found them, and persisting with purpose.

If you’re ready for more than just a ride—if you’re ready for transformation—you’re in the right place.

If you want to become a member you'll have to pass a series of increasingly challenging obstacles which include:

1. Getting your club application approved (22% pass rate)

2. Passing the assessment call (30% pass rate)

3. Finishing Expedition Bootcamp and getting an invite into the club (50% invite rate)

4. Making it though an expedition as a prospect and getting invited in as a member (80% pass rate)

In 2023 we took in 3975 applications and of those we graduated 31 members

Should you be nervous about applying? No, not if your ego is in check and you can ride down a dirt road.

Our club is a lot more than just the expeditions— that's just the tip of the iceberg.

Both our expeditions and our team calls are designed to push you outside your comfort zone.

Whether it’s navigating challenging terrain, connecting with a brotherhood of men, or reflecting on your own journey, you’ll leave each month with new skills, fresh perspectives, and a sense of accomplishment that goes beyond the miles ridden.

Growth doesn’t happen in comfort zones.

Greatness is forged in your ability to overcome adversity.

But your ability to push through pain is enhanced tenfold when you have a team that's got your back.

By embracing the challenges of the road—whether physical, mental, or emotional—you unlock the opportunity to become a better version of yourself. You also find out who's going to be there for you no matter what.

Every obstacle is a chance to better understand your own capabilities as well as deepen the relationships around you.

Because we go through a lot of effort to weed out the dick heads.

Every rider that comes into Freshline goes through a 2 week intensive bootcamp expedition in Namibia, Africa.

After evaluating peer and instructor reviews, club leaders will decide who we want to extend club invites to.

After accepting an invite, a rider will join an expedition team as a prospect.

A prospect gets recommended for membership based on the reviews of both his peers and the expedition leaders during the official expedition debrief.

Through this process we focus on connection and accountability. Everyone in the club and on your expedition team is here for a reason: to explore and grow as a man.

Through shared challenges, open communication, and mutual support, we create a bond that goes far beyond the ride. When each man owns his role and commits to the group, the brotherhood thrives. Anyone that damages the group dynamic